Jasmine
VIP Contributor
If you are using CPM (Cost Per Millie) ads, you do not need clicks on your ads to make money. All you need is impression on your ads. Impression means number of times ads appear when a visitor visits your web pages. For example, if a visitor comes to your site and checks 10 pages, the ads will appear 10 times on your site and you have 10 ad impression. Some advertisers count only unique impressions where as some advertisers count all ad impression. Unique Impression means number of visits from unique IP addresses. If a visitor makes 10 visits on web pages, you will have just one impression, bur when 10 different visitors come from 10 different IP, you will have 10 unique visits, thus 10 unique impressions.
If you are using CPC ads, it does not matter how many impression you get, what actually matters is how many clicks you get on your ads. CPC means Cost Per Click. It is a rate the advertiser paying for each click on his ad displaying on your website. Adsense offers CPM as well as CPC ads, however, in order to earn more from Adsense on your site, you need clicks on your ads.
You need to have Click Through Rate to earn better with Adsense.
If you are using CPC ads, it does not matter how many impression you get, what actually matters is how many clicks you get on your ads. CPC means Cost Per Click. It is a rate the advertiser paying for each click on his ad displaying on your website. Adsense offers CPM as well as CPC ads, however, in order to earn more from Adsense on your site, you need clicks on your ads.
You need to have Click Through Rate to earn better with Adsense.