King bell
VIP Contributor
Here are a few steps you should take that could go a long way in assisting you in developing that winning marketing strategy for your business. These steps include:
1. Find your target audience: Establish who they are, what their wants and preferences are like, and where they usually hang around both online and offline.
2. Carry out market research: Look into your rivals, the trends within the industry as well as the behavior of consumers so that you can acquire some insights to guide your marketing strategy.
3. Set objectives: Have some marketing goals in place which must be measurable and dovetail with the overall business objectives.
4. Unique selling proposition (USP): Crystallize what makes you different from other companies that offer similar products or services and form a concise message about it.
5. Marketing mix: Determine the channels or methods that will let you contact your customers i.e., social media platforms such as Facebook, Twitter; content marketing; e-marketing; traditional advertising – TV ads, radio spots print ads among others; events etc.
6. Budgeting: Decide how much money will be spent on advertising then allocate more resources to those activities likely to be fruitful.
7. Implementation and measurement of strategy: Execute the plan described above while at the same time monitoring progress towards your targets plus making changes based on results from data collected during execution.
1. Find your target audience: Establish who they are, what their wants and preferences are like, and where they usually hang around both online and offline.
2. Carry out market research: Look into your rivals, the trends within the industry as well as the behavior of consumers so that you can acquire some insights to guide your marketing strategy.
3. Set objectives: Have some marketing goals in place which must be measurable and dovetail with the overall business objectives.
4. Unique selling proposition (USP): Crystallize what makes you different from other companies that offer similar products or services and form a concise message about it.
5. Marketing mix: Determine the channels or methods that will let you contact your customers i.e., social media platforms such as Facebook, Twitter; content marketing; e-marketing; traditional advertising – TV ads, radio spots print ads among others; events etc.
6. Budgeting: Decide how much money will be spent on advertising then allocate more resources to those activities likely to be fruitful.
7. Implementation and measurement of strategy: Execute the plan described above while at the same time monitoring progress towards your targets plus making changes based on results from data collected during execution.
