Prsagar
Member
Strategy on How Pinterest Works
You now have a full understanding of how Pinterest works and you’re set up with an account that looks the part and that should help more people to start finding the content you’re creating.
Now all that’s left is to actually begin marketing.
We’ve looked over most of the advantages of marketing on Pinterest already and we’ve seen how it lends itself well to promoting a website, blog or business. But now it’s time to move away from the hypothetical and to start creating a business model that works.
Let’s start with the basics. By looking at what makes any type of marketing strategy and any type of business successful. And the single answer here is value. If you want to engage your audience, if you want to build customers and fans and if you want to engender loyalty, then you need to be offering high quality value to achieve all those things.
That means in other words, that you need to give people a concrete reason to want to spend time engaging with your brand. The mistake that a lot of companies and marketers make on social media is simply to try and use it as a platform for promoting a product. They want to get direct sales, immediately and they’re trying to reach a broader audience by doing this through social media.
You’ll see this when you follow a company on Twitter that does nothing but talk about its products or services:
You now have a full understanding of how Pinterest works and you’re set up with an account that looks the part and that should help more people to start finding the content you’re creating.
Now all that’s left is to actually begin marketing.
We’ve looked over most of the advantages of marketing on Pinterest already and we’ve seen how it lends itself well to promoting a website, blog or business. But now it’s time to move away from the hypothetical and to start creating a business model that works.
Let’s start with the basics. By looking at what makes any type of marketing strategy and any type of business successful. And the single answer here is value. If you want to engage your audience, if you want to build customers and fans and if you want to engender loyalty, then you need to be offering high quality value to achieve all those things.
That means in other words, that you need to give people a concrete reason to want to spend time engaging with your brand. The mistake that a lot of companies and marketers make on social media is simply to try and use it as a platform for promoting a product. They want to get direct sales, immediately and they’re trying to reach a broader audience by doing this through social media.
You’ll see this when you follow a company on Twitter that does nothing but talk about its products or services:
