How do you get to advertise in stadiums at sporting events?

Etini

Valued Contributor
When I watch football, I get to see advertisements for brands all over the stadium. This often gets me to wonder how those brands got to run their adverts in the stadia. Is it that they have a special partnership with the club? Or it is part of the endorsement deals they involve with to gain more popularity.

Honestly speaking, advertising in football stadiums is a sure way to get to reach so many people at once. It can help to promote brand visibility. I have been wondering what the modalities are to run this kind of adverts. As a business person, I would love to get such a wide audience.

Are there some guidelines on the kind if brands that are accepted to advertise in sporting stadia? All these are the things bothering my head when I see the adverts. Who has insight into this? I would love to hear from you as you share.
 
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