Etini
Valued Contributor
A positive brand/ business reputation is something that is not negotiable by any margin for a business to thrive and grow in this 21st century. What approaches can a business take to build a positive brand reputation?
1) Customer is king. Focus on your customers. They are the ones the would form the negative or positive reputation about your business. Maintaining a focus to satisfy them through quality products and services would help your the reputation of your brand and business to grow in positive light.
2) Transparency: Being transparent with your customers would help them to develop positive opinions about you. Be clear about your challenges, capabilities and limitations. It would put you in positive light among your customers.
3) Community Involvement: When your business gets involved with what is happening in the community, gets involved and partners with it, the public who are part of the target market would build positive convictions about your business and brand.
4) Customer Support and Customer Experience: When you deliver prompt customer support services, it helps to shape the perception of the customers about your business and gives your business ans your brand a positive reputation.
1) Customer is king. Focus on your customers. They are the ones the would form the negative or positive reputation about your business. Maintaining a focus to satisfy them through quality products and services would help your the reputation of your brand and business to grow in positive light.
2) Transparency: Being transparent with your customers would help them to develop positive opinions about you. Be clear about your challenges, capabilities and limitations. It would put you in positive light among your customers.
3) Community Involvement: When your business gets involved with what is happening in the community, gets involved and partners with it, the public who are part of the target market would build positive convictions about your business and brand.
4) Customer Support and Customer Experience: When you deliver prompt customer support services, it helps to shape the perception of the customers about your business and gives your business ans your brand a positive reputation.
