Dos and Don’ts of Facebook Advertising

[Jasmine]

The most popular social network Facebook allows both business-to-business (B2B) and business-to-consumer (B2C) advertising campaigns. Because of this feature, Facebook is comparatively cheaper. You also get to reach a lot of people across the globe and can be used by each and every individuals and institutions. Above all, it is very easy to use. At the same time, to get the most out of Facebook’s many opportunities requires you to think well about it.

First and foremost, you have to identify and define the purpose of your Facebook campaign you need to set goals such as building likes on your page, selling products, generating views, etc.

Secondly, you need to set realistic budget for your campaign. Budgeting is important for measuring the success of the campaign because it determines how many people you reach, how many people interacts, etc.

 

[Sotherefore]

Affiliate marketers and digital marketers are those people that have a good understanding of how to use Facebook advertisement campaign, anyone who is just new into Facebook advertisement should rather learn how to do it properly if not you might be making a lot of mistake which might even cost your money.

 

[Mika]

If you are just starting out, set a low advertising budget. For example, you can advertise for $1 per day for a period of 7 days. After the end of your campaign, you can analyze your ad performance. If you see good ROI, you can increase your budget, if you do not see good improvement, you can retarget your campaign.