Jasmine
VIP Contributor
The most popular social network Facebook allows both business-to-business (B2B) and business-to-consumer (B2C) advertising campaigns. Because of this feature, Facebook is comparatively cheaper. You also get to reach a lot of people across the globe and can be used by each and every individuals and institutions. Above all, it is very easy to use. At the same time, to get the most out of Facebook’s many opportunities requires you to think well about it.
First and foremost, you have to identify and define the purpose of your Facebook campaign you need to set goals such as building likes on your page, selling products, generating views, etc.
Secondly, you need to set realistic budget for your campaign. Budgeting is important for measuring the success of the campaign because it determines how many people you reach, how many people interacts, etc.
First and foremost, you have to identify and define the purpose of your Facebook campaign you need to set goals such as building likes on your page, selling products, generating views, etc.
Secondly, you need to set realistic budget for your campaign. Budgeting is important for measuring the success of the campaign because it determines how many people you reach, how many people interacts, etc.