Mika
VIP Contributor
Sponsored posts are a good way to generate revenue on your website. Sponsored post means you publish an article, a video, an infographic, etc. on your site for money. Normally, you promote a product or service on your sponsored posts. You may also market a brand through sponsored posts.
You get to publish sponsored posts only when you have an authority site, rank high on a search engine and get tons of traffic. If you meet these criteria, you might be already receiving sponsored content offers from individuals and businesses.
If you are publishing sponsored content, here are the dos and don’ts of creating successful sponsored content:
Dos
Try to offer value with your content.
Do a lot of research on the product and service you are promoting, make sure it is not a scam offer.
Write n engaging content, add relevant graphics, media, etc. so that your readers will continue to read even when they know it is sponsored content.
Don’ts
Do not try to sell the product or service on the first line or first paragraph.
Do not hide the fact that your content is sponsored
Do not promote misleading products and services even if you might be receiving a good offer.
Do not use misleading hashtags, categories, tags, titles, etc.
You get to publish sponsored posts only when you have an authority site, rank high on a search engine and get tons of traffic. If you meet these criteria, you might be already receiving sponsored content offers from individuals and businesses.
If you are publishing sponsored content, here are the dos and don’ts of creating successful sponsored content:
Dos
Try to offer value with your content.
Do a lot of research on the product and service you are promoting, make sure it is not a scam offer.
Write n engaging content, add relevant graphics, media, etc. so that your readers will continue to read even when they know it is sponsored content.
Don’ts
Do not try to sell the product or service on the first line or first paragraph.
Do not hide the fact that your content is sponsored
Do not promote misleading products and services even if you might be receiving a good offer.
Do not use misleading hashtags, categories, tags, titles, etc.