Does a business name and logo affect its recognition.

[Axis]

For a business to stand out as a unique business in a community or in a country field with so much businesses and so much line of industries, it is best for such business owner or business manager to brand the business that is to give it a name. If possible they can also initiate a logo to the business so that such business can be further recognized. However, while branding your business or initiating a logo to your business it is important that you make sure that the logo and the business name remain very much simple for members of the public to recognize and to recall. Nowadays business owner issue complicated names and unrecognizable logos to their business, which makes their business to not stand out or become unique.

Simplicity and flexibility must be applied when issuing a name to a business or drafting a logo for it. Popular businesses and companies that you and I know today usually have simple logos for example businesses like : coca-cola, eBay, jumia, MacDonald, KFC chicken etc.

 

[Holicent]

First you have to get it out there and also offer good service then they would want to check out your logo and name, you don't need to have a crappy logo or weird business name, you need something simple, anyone could remember it easily. Some people want to create a unique name they end up creating what people can not remember, this is not good. In your logo as well, you need to be professional, it should reflect your brand , the color must harmonize, you can pay a profession graphics designer to get you one rather than doing it yourself if you are not a pro in that aspect.