Jasz
VIP Contributor
If you're wondering whether you "have" to follow people back on social media, the answer is usually no. But I would still encourage it. Here's why:
Unless you're in a situation where following everyone who follows you would be a security threat to your account or would be compromising your privacy (for example, if you're managing a celebrity account and don't want imposters, or if you're an activist and don't want to accidentally follow a government agent), I think there are some pretty solid reasons why following back on social media can be a good idea:
1. It makes the people who follow you happy.
2. It helps you grow your network. The more people who follow you, the better chance that someone who doesn't already follow you will see your content in their feed.
3. It shows that your account is still active, which can help with engagement and growth. Fewer people than usual are following inactive accounts these days.
4. It keeps things organized on your end, since all of the accounts that follow you will be in one place so that you can interact with them if you need to!
But let's say for whatever reason following everyone isn't something that works for your brand or goals right now, you can ignore.
Unless you're in a situation where following everyone who follows you would be a security threat to your account or would be compromising your privacy (for example, if you're managing a celebrity account and don't want imposters, or if you're an activist and don't want to accidentally follow a government agent), I think there are some pretty solid reasons why following back on social media can be a good idea:
1. It makes the people who follow you happy.
2. It helps you grow your network. The more people who follow you, the better chance that someone who doesn't already follow you will see your content in their feed.
3. It shows that your account is still active, which can help with engagement and growth. Fewer people than usual are following inactive accounts these days.
4. It keeps things organized on your end, since all of the accounts that follow you will be in one place so that you can interact with them if you need to!
But let's say for whatever reason following everyone isn't something that works for your brand or goals right now, you can ignore.