Different Kinds of Marketing Campaigns

Mika

VIP Contributor
Depending on your purpose, you can create different kinds of marketing campaigns

Marketing campaigns can be broadly classified into 5 different categories:

Marketing Campaign by Purpose: This type of marketing campaign imainly aimed at product awareness, upselling, cross selling, etc.

Marketing Campaign by Channel: This type of marketing campaigns are characterized by the marketing platforms and marketing mediums, for instance content marketing, video marketing, paid search, etc.

Marketing Campaign by Market: in this type of marketing campaign, you ether target to B2B Market or B2C market.

Marketing Campaign by Duration: This type of marketing campaign is focus on the length of campaigns, for example, long term, short term, etc.

Marketing Campaign by Regions: When you are marketing by regions, you are basically doing local marketing campaign, international campaign, regional campaign, localization campaign, etc.

What type of marketing campaigns you need to create depends on your goal. If you want to sell products and services, you have to go by Marketing Campaign by Purpose.
 
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