In order to obtain the maximum number of email subscribers, your landing pages need to be really good. They need to look professional and convince the visitor of the benefits they will receive from joining your email list. If you get this wrong, you will end up with very few people on your email list.
Landing Page Tools
There are now many tools available to help you to create professional looking landing pages or squeeze pages. If you do not have any web design skills, then these tools will be invaluable to you. Most of them are drag and drop, and it is remarkably easy to create great looking landing pages with these tools.
If you are a WordPress user, then there are some free plugins that you can install to create landing pages. The best of these, in our opinion, is the Elementor plugin. You can create some awesome landing pages using this free plugin.
Many services exist for the creation of landing pages. Perhaps the most well known of these is Clickfunnels. There are others, such as Groove Pages, Lead Pages, Instpages and more. Usually, you will have to pay a monthly subscription to use these tools. Always create the best-looking landing pages that you can to increase your conversions.
Two Choices
When a visitor arrives on your landing page you want to give them two choices:
1. Sign up for your incentive and your email list
2. Leave the page
Make sure that there are no other links that they can click on the landing page (there are a couple of exceptions to this, such as your privacy page and terms and conditions). Forcing visitors to make one choice or the other will increase your conversions.
It’s all about benefits.
People are reluctant to provide their email addresses these days because they know they will receive promotional emails. You need to show them on your landing page how much they will benefit from joining your list.
Start with offering them an incentive that they cannot refuse. This can be a special report in PDF format, a special video that reveals secrets, and so on. Use enticing headings on your landing page and use bullets to emphasize benefits. Always use a strong call to action.
Include your Opt In Form
After signing up with your email autoresponder service, you will be able to create your first email list and a web form or opt in form to capture new subscribers. This will consist of two text fields, which are “first name” and “email address”. There will also be a “submit” button on the form that the user needs to click.
Add an Image of your Incentive
Once you have created your incentive to persuade people to join your email list, you want to create an image of it. This image needs to be very appealing, and you can outsource this work to a talented freelancer on Fiverr if you do not have the skills to do this.
If you are providing a special report as an incentive, then get a professional looking e-cover created for it. With a video, you can have an image created that looks like a video. An enticing image will help to increase your opt in rates.
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