Ganibade
Verified member
Technology has brought about a significant change in branding by providing new channels for interaction and connection. Real-time contact on social media platforms shapes consumer impression of brands. Consumer experiences are being redefined by e-commerce and mobile apps, which prioritize ease. Data analytics makes it possible to target marketing and customize messaging to each person's tastes. Virtual and augmented reality improve immersive brand storytelling. In general, technology gives brands the ability to innovate, adapt, and connect with their audience in ways that would be unthinkable in more conventional marketing environments.
