Content Distribution Channels for Content Marketing

[Jasmine]

Content Marketing is a popular digital marketing strategy which not only has a better reach but also has higher conversion. However, in order to benefit from content marketing, you should also know about different ways to distribute your content. You can use the following content distribution channels as part of a content marketing strategy.

Self-Owned Media: A blog, a forum, or a website that you own is your self-owned content distribution channel. Self-owned media can also include your newsletter service, social media accounts, etc. (even though you do not own your social media accounts fully, you can control your social media accounts, therefore, these can also be included in self-owned media.

Paid Media: When you spend money to distribute your content, it is a paid content distribution channel. This includes paid advertising on platforms like Google Ads, Bing Ads, Facebook Ads, TikTok Ads, or all other advertising platforms including ad networks and social media advertising.

Video Hosting Sites: You can also distribute your content through the sites like YouTube, Twitch, TikTok, Vimeo, Rumble, etc. These platforms are basically to distribute your video content.

Online Communities: You can also distribute your content through Reddit, Quora, and other online communities like forums, discussion boards, question and answer sites, etc. You can use online communities to distribute your content and also to engage with potential customers.

 

[Mika]

You can also distribute your content through Content Aggregators. Content Aggregators refer to the sites like Medium, Vocal Media, Hubpages, or even LinkedIn (basically, LinkedIn Pulse). You can publish article-based content and infographics on these platforms and distribute them to your audience. Since these platforms have millions of registered users and hundreds of thousands of daily traffic, you can easily reach a wider audience. However, it is very important that you consider your target audience and goals when choosing which distribution channels to use for your content marketing efforts. You should also remember that you are required to build followers to reach your proper audience.