Concepts of digital marketing

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Patricks

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Search Engine Optimization is the process of optimizing a website to improve its visibility and ranking in search engine results pages.

Pay-per-click advertising is a model of online advertising where advertisers pay each time a user clicks on one of their ads.
Social Media Marketing,this involves using social media platforms to build brand awareness and engage with customers.

Email Marketing is the practice of sending promotional messages to a group of people via email.
Content Marketing, creating and sharing valuable content to attract and engage a specific target audience.
Affiliate Marketing has to do with the performance-based marketing strategy where an affiliate earns a commission for promoting another company's products or services.
Influencer Marketing is a type of social media marketing where businesses partner with influential people to promote their products or services.

Mobile Marketing is the process of reaching customers through their mobile devices via SMS, mobile apps, and mobile web and using video to promote products or services.Marketing Automation is using software and tools to automate repetitive marketing tasks and workflow

Display Advertising is a form of online advertising that uses visual and audio elements to attract users' attention.
Retargeting a type of online advertising that targets users who have already interacted with a brand or visited a website.Conversion Rate Optimization can help in improving the effectiveness of a website or landing page to increase the likelihood of visitors taking a desired action.
Customer Relationship Management (CRM), a strategy for managing and analyzing customer interactions and data throughout the customer lifecycle.
Chatbot Marketing is using automated chatbots to engage with customers and answer their queries.Voice Search Optimization has to do with the process of optimizing content for voice search queries on smart speakers or voice assistants.
Web Analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize website performance.

User Experience ,the overall experience of a user while interacting with a website, app, or other digital products.
Social Listening is simply monitoring and analyzing social media channels to gain insights into customer opinions and trends an a location-based digital marketing technique that targets users in a specific geographic area.
 
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