Emerging Concepts in Marketing

[hartheehanes]

The design, implementation, and control of programs aimed at increasing the acceptance of a social idea, cause, or practice among a target demographic are referred to as social marketing.
For example, a recent public awareness campaign for smoking prohibition in Delhi clarified where one can and cannot smoke in the city.
Relationship Marketing: Relationship marketing is the process of establishing, sustaining, and enhancing strong value-laden connections with consumers and other stakeholders.
For regular travelers, British Airways, for example, has special lounges with showers at various airports.
To achieve relationship marketing, a marketer must stay in touch with regular consumers, identify the most loyal customers so that additional services can be provided, create unique recognition and reward programs, and use them to foster long-term connections.
Marketing Directly: It refers to marketing through various advertising channels that communicate directly with consumers and often require a direct reaction from the consumer.
Catalogue selling, mail order, tele computing, electronic marketing, selling, and television shopping are all examples of direct marketing.

 

[btaliat]

There are many business owners who always claim that they are not making profit the way they are meant to be making it. This is because they are not doing the marketing the way they are supposed to do it. That's the reason why a marketer needs to add current happening to his concept of marketing