Brand partnership and collaboration.

[Ganibade]

Strategic alliances between two or more organizations with the goal of utilizing each other's strengths for mutual gain are known as brand partnerships and collaborations. These partnerships frequently entail resource sharing, cooperative marketing initiatives, and co-branded goods. Brands working together can expand into new areas, develop distinctive products, and increase brand awareness by pooling their knowledge and audience reach. For a partnership to be cohesive and productive, values, objectives, and target audiences must all line up.