Mika
VIP Contributor
When energy prices get high, your operational costs also increase. When your business operational cost increases, you have two choices: either raise your service or product prices to maintain previous profit levels or maintain the same service or product price and operate with reduced profits. The second option may attract more customers but your profits might reduce, and the first option might drive your customers away. There is also another option, which is to reduce the quality of your products and services to adapt to changed time, which might reduce sales. Therefore, you need to take a lot of things in to consideration while adapting tom the rising energy costs.
