Mika
VIP Contributor
There are two ways to sell in the market, one, you sell what your customers want, and two, you sell items and make your customers want the item. If you see what Apple Inc. Is doing you will understand how companies are making customers want the items they have manufactured. Rather than adapting to customer tastes, successful businesses often influence customers to appreciate their products. Big businesses guide customers toward understanding their needs and show how they can benefit of using their products and services. Did the market ask for $1500 phone? Well, Apple made customers realize that they need a $1500 phone. You can sell by shaping customer preferences.
