Jasz
VIP Contributor
Affiliate Web Users and Their Characteristics
The best affiliate marketing campaigns are driven by powerful insights into the target audience. The first step to finding those insights is to know who you're selling to, and which audiences are easier or harder to reach.
Here are 7 Types of Affiliate Web Users and Their Characteristics:
1. Browsers: Web browsers are people who casually surf the web for entertainment, but aren't going to purchase anything online. They probably have a lot of free time and love browsing social media, meme sites, and forums.
2. Searchers: Searchers are people who go online looking for information, but not necessarily with a specific product in mind. They're searching for a solution to a problem, so they might be looking for "best fishing rod" or "how to play guitar."
3. Shoppers: These users are looking for a specific product or service to buy. They've done some research and have an idea of what they want, but they probably haven't made up their minds yet. They're open to learning more about alternatives before they make their final decision.
4. Buyers: These users are ready to make a purchase! They just need the right information (price, availability, etc.) to make it happen.
5.The Freebie Hunter: This user goes online to get something for nothing or next-to-nothing. They are brand agnostic, and cannot be convinced of a particular product's merits. They just want cheap stuff.
6.The Bargain Hunter: Similar to the freebie hunter, this web user wants a great deal, but is not necessarily looking for free stuff. They will be more inclined to try out a product they have never heard of if it is on sale.
7. The Fiercely Loyal Subscriber: This type of person subscribes to email lists and does not unsubscribe because they don't want to "hurt the feelings" of the marketer who curated it--even if they don't actually read them most of the time. They are likely to buy a product recommended by someone they trust, even if it is not in their budget at the moment they see it.
The best affiliate marketing campaigns are driven by powerful insights into the target audience. The first step to finding those insights is to know who you're selling to, and which audiences are easier or harder to reach.
Here are 7 Types of Affiliate Web Users and Their Characteristics:
1. Browsers: Web browsers are people who casually surf the web for entertainment, but aren't going to purchase anything online. They probably have a lot of free time and love browsing social media, meme sites, and forums.
2. Searchers: Searchers are people who go online looking for information, but not necessarily with a specific product in mind. They're searching for a solution to a problem, so they might be looking for "best fishing rod" or "how to play guitar."
3. Shoppers: These users are looking for a specific product or service to buy. They've done some research and have an idea of what they want, but they probably haven't made up their minds yet. They're open to learning more about alternatives before they make their final decision.
4. Buyers: These users are ready to make a purchase! They just need the right information (price, availability, etc.) to make it happen.
5.The Freebie Hunter: This user goes online to get something for nothing or next-to-nothing. They are brand agnostic, and cannot be convinced of a particular product's merits. They just want cheap stuff.
6.The Bargain Hunter: Similar to the freebie hunter, this web user wants a great deal, but is not necessarily looking for free stuff. They will be more inclined to try out a product they have never heard of if it is on sale.
7. The Fiercely Loyal Subscriber: This type of person subscribes to email lists and does not unsubscribe because they don't want to "hurt the feelings" of the marketer who curated it--even if they don't actually read them most of the time. They are likely to buy a product recommended by someone they trust, even if it is not in their budget at the moment they see it.
