Jasmine
VIP Contributor
When selling online, do you profit more by selling niche products or by selling general products? Niche products means you create a product to cater to a niche market. General product means products that you create for the mass market. Selling niche products simplifies promotion, as a single ad campaign can generate sales. However, the audience is narrower. Selling general products requires individual campaigns for each product, but it can lead to more significant sales and a broader audience. While creating general products takes more time, however, niche products are comparatively easier as you can apply the same design across multiple items. Choose your approach based on your goals and resources.