Jasmine
VIP Contributor
On Etsy, you can create a store to sell niche product or a store to sell general products.
The major benefit of creating niche product is you have particular customer in mind and you can do SEO and digital marketing accordingly. For example, you can build an email list and send emails to your customers every time you create a new product on that niche. The most difficult aspect of selling on a particular niche is finding the profitable niche, and also finding customers interested in that particular niche. You will have relatively fewer options.
The major benefit of creating general store on Etsy and selling general products is that you have a lot of products to sell to a lot of customers. You can sell seasonal products as well as evergreen products. You can even use the same design on multiple products. For example, you can use the same design on a t-shirts as well as coffee mugs.
The major benefit of creating niche product is you have particular customer in mind and you can do SEO and digital marketing accordingly. For example, you can build an email list and send emails to your customers every time you create a new product on that niche. The most difficult aspect of selling on a particular niche is finding the profitable niche, and also finding customers interested in that particular niche. You will have relatively fewer options.
The major benefit of creating general store on Etsy and selling general products is that you have a lot of products to sell to a lot of customers. You can sell seasonal products as well as evergreen products. You can even use the same design on multiple products. For example, you can use the same design on a t-shirts as well as coffee mugs.