Why lying to consumers to boost sales is a bad idea.

PICKFORD

Verified member
The item or administration alone doesn't shape the client experience. It is molded by the entirety of your interchanges, from showcasing to deals to help, and that implies that the client's involvement in your organization starts some time before they make a buy. Clients start to assess their involvement in your organization the second they see a promotion or visit your site. What you say before the deal could be similarly pretty much as significant as what the client gets subsequently. Their cooperation with your organization is affected by the two assumptions and reality.

This is the sort of thing that excessively numerous organizations do (in any event, speculatively). They are anxious to acquire new clients, so they trick them and make guarantees they can't keep. Then, at that point, when it comes time to eat, they miss the mark. Showcasing and outreach groups are entrusted with making things look comparable to conceivable. Nonetheless, they become disengaged from the real world, which is the way helpless client encounters are made. To address this misalignment, we should address the major switches.

Exceed expectations and overpromise :
By and large, enlighten 9 to 15 individuals concerning their terrible experience. In the interim, fulfilled individuals will more often than not tell about half as many individuals. This implies that one negative experience can counteract two positive ones. An incredible client experience often turns into its own deals and showcasing system, creating informal references and positive internet based surveys that lead to new clients. Notwithstanding, this isn't true. A wrecked item or helpless assistance can't be fixed by deals or promoting. Making the client experience show up better compared to it is and misleading clients won't help you. It will blow up and expand the hole between client assumptions and reality.
 

Good-Guy

VIP Contributor
I think that lying about your product to customers or consumers is not only a bad idea, it is also unethical for a business to resort to such kind of marketing techniques. I know that sales manipulation is a really big problem and many companies would even become successful to some extent. However, I believe that such kind of manipulative tactics would backfire and cause huge loss in the end. In some cases, many companies might also face many legal issues when they resort to manipulating people into buying products. In many developed countries, many big companies could even get sued by the customers if they advertise or promote the product in a wrong way.

I think such kind of unethical sales techniques are also morally wrong because they could also cause harm to consumers. For example, if a soda manufacturing company claims that their soda does not have any sugar and it is safe for diabetic patients, but if a diabetic patients ends up in hospital after drinking it, then such kind of consumer would have the legal right to sue the company. Indeed, many companies have been sued in the past, but still people do not have the courage to learn their lessons.
 

Kingsley

Valued Contributor
Some people think the only way to make money is by telling lies and deceiving other people. But there is some they don't realise. That you can fool some people some of the times and you can't fool all the people all the times. So by the time they lie to a customer today and maybe sell a fake product to the customer at the same price the original is been sold and make the excess profit on that particular trade it will come to a time when the customer will find out and when they do that will be the last time they will come to that shop. And lets not forget that bad news travel faster than good news does. That customer will inform other people about their experience with you, and this will mark them to have a bad imagine of the business venture. And hence reduce the rate at which they purchase stuffs from the shop.

Again if one decides to lie to the customer about the price of a goods or service by inflating the price and the customer gets to find out they will never come back again and this will bring about a negative effect on our sales volume and profit.
 

Sotherefore

VIP Contributor
Sometimes is always so annoying and sometimes you can see a well responsible man trying to lure in customers by lying about the quality of his or her products even though the person selling these products really understands that the products are not the best , but just for the main purpose of making profit they lied and in most cases a lot of people who engages in this criminal activities are not likely to succeed perfectly in a business organisation.

When people understand that you are not honest in your area of business they are likely not to always do business with you which generally will decrease the amount of customers coming into your business organisation and if property is not taken the possibility of business collapse is very high.

Generally your client supposed to know you as a business man who is honest and whatever you said should always be nothing but the truth and not just for the main purpose of gaining profit in a business. Well people who engage in this really knows how they are able to do it because for me immediately I understand you are not honest in whatever business you are doing I can't really connect with you.
 

Jasz

VIP Contributor
When you lie to consumers, they lose trust in your brand. And when they lose trust in your brand, they'll turn elsewhere.

A good consumer relationship is built on trust.

Trust that the product will perform as expected, and that it's safe to use. Trust that the company will stand behind their product and treat you right. Trust that when something goes wrong, the company will make it right. Trust that the company won't use shady tactics like using fake reviews or making false claims about the efficacy of their product.

Consumers who feel betrayed by a company are unlikely to purchase from them again. If a consumer feels badly used by a company once, they'll become more wary of the company's marketing efforts and may even stop trusting similar products from other companies in the field.

So if you want to build a strong relationship with consumers and create a loyal base, don't lie to them.

Imagine this scenario: you're in a store, and the clerk tells you that on Tuesday, they're going to have a huge sale on [product]. You know you need [product], so you purchase it right then and there.

This is a common sales tactic: tell consumers that prices are going to go up, or that something is going to sell out, in order to make them more likely to buy the product right away. Unfortunately, it's also deceptive. If you don't actually have a sale coming up or an item that's about to run out of stock, lying about it is no better than stealing from someone. You're not really giving them anything of value for their money, because that deal isn't real.
 

saoussen5765

Valued Contributor
The people will discover the bad quality of the product or something that you have not mentioned when buying the product. It could be accidentally done means there is something that you did not discover in the manufacturing phase but if it becomes every time whether you know or not the bad effects of the product then you will be a doubtful seller.
 

Ridorz

New member
Lying about a product to make a sell is not a good idea because you will not later make a sell anymore when customers know the real details about the product. You can deceive people by advertising to purchase your product just one time not twice. If customer buy your product and if they do not meat what they expect, they will not patronize your product again.
 
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