moonchild
VIP Contributor
Email marketers often make use of email list to target audience, they claim that their list is powerful and have many click through rates and all, but most of the times that's not really the case.
Most mass emailing softwares usually end up in spam folders because email client flags messages that are sent from those mass emailing softwares as scam, and also do you think people will take action based on the blast email they received?
Put yourself in there shoes and see if it's possible, certainly you won't, because you can't just take action maybe click a link or purchase, without knowing who is sending you the mail and also without knowing how the mailer get your email.
With these you can see that the old painful way of sending mails is way better, which is sending mails to people and introducing them to your services and them following them up with newsletters and getting them to do easy task before going on to get them to do something that will involve them to spend.
Human beings like comfort and it's important to incorporate that in your campaign, start softly and comforting, you'll win their hearts and then get them do what you want.
Most mass emailing softwares usually end up in spam folders because email client flags messages that are sent from those mass emailing softwares as scam, and also do you think people will take action based on the blast email they received?
Put yourself in there shoes and see if it's possible, certainly you won't, because you can't just take action maybe click a link or purchase, without knowing who is sending you the mail and also without knowing how the mailer get your email.
With these you can see that the old painful way of sending mails is way better, which is sending mails to people and introducing them to your services and them following them up with newsletters and getting them to do easy task before going on to get them to do something that will involve them to spend.
Human beings like comfort and it's important to incorporate that in your campaign, start softly and comforting, you'll win their hearts and then get them do what you want.
