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Brand management
Why Branding Is Important As A Freelancer
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[QUOTE="Yusra3, post: 297114, member: 31907"] Branding is important as a freelancer because it helps you stand out from the crowd. When you’re just starting out, it can be hard to get clients. especially if you don’t know how to market yourself or your work. But once you build up a portfolio and get some clients, branding becomes even more important. Your brand is what people see when they search for your services online, so having a cohesive look and feel will help them find you when they're looking for you (and vice versa). It also helps potential clients determine whether they want to work with you or not by giving them an idea of what kind of work you offer and how much experience you have in that area. When people see your brand on their computer screen, it gives them a sense of comfort knowing that they're getting someone who knows what they're doing and has done this kind of work before. which can increase their trust level and make the experience just as enjoyable as possible! [/QUOTE]
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