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Brand management
Why Branding Is Important As A Freelancer
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[QUOTE="moonchild, post: 277455, member: 57467"] Whenever I go on Fiverr, the first thing that I look for is who has the most well written gig description and informative guide gig video, it took me sometime before I recognize my method of sorting, I asked my friends and they said they don't deal with freelancers that have average gig descriptions and wacky photos. These experience taught me that branding is very important for a freelancer because that's the way you'll be addressed, if everything look nice, just like halo effect, your service too will be nice and you'll be pleasant to work with. Branding your name and what you do on the internet can be a herculean task, but you have to do it because it helps you standout. Writing articles about your field help to give you visibility and let clients know that you actually know what you are doing. Putting on nice pictures, can also help, you have to appeal to the emotional side, why do you think females get all the gigs, this is basically the reason. Get some social proof, you can get your friends to buy some of your gigs and review you, this can boost your proof and give clients the feeling that you know your onions. [/QUOTE]
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