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Brand management
Why a business might need a rebrand.
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[QUOTE="Suba, post: 289769, member: 3658"] Not all businesses need to rebrand, especially if the brand they have is already well-known in the community, such as the brand name Coca Cola, Samsung, etc. Businesses need rebranding if the company changes to a new CEO, the brand is outdated or the brand is no longer relevant to the product, uses the wrong brand image, the brand is similar to other businesses, etc. So rebranding can only be done carefully and based on in-depth research. Rebranding is a strategy implemented by companies to face competition, make the brand look more attractive, easy to remember, so that it will be more attractive to consumers. Of course rebranding must be done by not changing the company's original goals or original plans. One of the advantages of rebranding is that the brand will be easily recognized and remembered by consumers, but behind that rebranding can also pose risks such as customers not liking the new brand so they will leave the product/brand. [/QUOTE]
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