Etini
Valued Contributor
Rebranding a business is a very sensitive point in the life of a business. It is that point where a business decides to change its look and feel. It could possibly include the name of company being changed, the logo of the business changed and the colours of the business being changed.
A business could decide to rebrand because the vision of the business has changed. Life is dynamic and our goals and aspirations change overtime. When a business changes it's goals, it needs to rebrand itself to reflect the new goals.
A business could rebrand itself because the target market has changed. If it started with a particular target market, and it has changes over time, it has to rebrand to be able to connect with the new market.
If the name of a business changes, it needs to change its brand to identify its name. Possibly change its cliche.
A business could decide to rebrand because the vision of the business has changed. Life is dynamic and our goals and aspirations change overtime. When a business changes it's goals, it needs to rebrand itself to reflect the new goals.
A business could rebrand itself because the target market has changed. If it started with a particular target market, and it has changes over time, it has to rebrand to be able to connect with the new market.
If the name of a business changes, it needs to change its brand to identify its name. Possibly change its cliche.