Which Tools are Best For keyword research and for checking competitors' websites?

Holicent

VIP Contributor
One of the crucial part of SEO strategy is keyword research. In order to get the best results from your keyword research, it's important to use the right tools. There are many paid tools out there, and some are better than others. Here are some useful ones:

SEMRush: SEMRush has a free version and a paid version, but their free version is very powerful and useful for keyword research. It allows you to search for keywords by region or industry, as well as gives you access to a lot of other information related to your competition including backlinks and social media stats.

Google Keyword Planner: One good thing about Google Keyword Planner is that you can use it without signing up for anything, just input your query and see what shows up. The downside is that this tool doesn't give as much detail about competitor websites as some other tools on this list do (like SEMRush), so if you want more information about who else is ranking for certain keywords then SEMRush might be better suited for your needs. Finally, We have other keyword research tools:
Uber suggest, Keywordtool.io (this one is free), and Ahrefs (a very good tool too).
 

Jasz

VIP Contributor
As a digital marketer, you probably already know the value of keyword research. It's one of the most important steps in building a successful SEO campaign, and it can be one of the most difficult to get right. Keyword research is all about finding the right terms and phrases that are going to be relevant to your target audience and help you reach them with your message. But how do you find those keywords?
Here are other tools that will give you some new insights into your competitors' websites and help you identify keywords that will help your business grow.

1. Answer The Public Answer The Public is a great tool for finding long-tail keywords. It uses Google's autocomplete feature to show what questions people are asking about your niche. You can see what people are searching for when they're looking for information on your topic, which allows you to identify topics where there isn't much competition but there might be demand for content around those topics. This means that when someone searches for "how do I make lasagna," they're likely going straight to Google instead of doing any other research first, so if there's no page explaining how to make lasagna available online yet, then that could be an opportunity.
 
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