TOZZIBLINKZ
VIP Contributor
Inasmuch as it is a very good decision for a business owner of business manager to think of branding his or her business products in order to reflect a unique perception of what his or her business has to offer to members of the public and also to entice customers and clients to purchase order business has to offer. It is also important that business owners and business managers should understand that is not in all cases that business branding usually end up effective. Sometimes poor tools and poor branding mechanism may always lead to a business movement of branding its products and services to fail or to collapse. In most cases and situations business organisations facing the problem of collapse of failed branding activities often rebrand, but it is not in all cases business rebranding may always be an option that is why in this particular thread we are basically going to discuss in what weighs exactly should a business consider the option of rebranding. At times, rebranding of business products and services may lead to cost of capital which would have been used for the production of other activities, so it is best to consider factors affecting the business decision of rebranding. With that being said, let us consider when exactly should a business consider the option of rebranding:
WHEN THE CURRENT BRAND IS OUTDATED: A business may consider rebranding if its current brand identity looks outdated, is not resonating with its target audience, or does not reflect the company's values and vision.
WHEN THE BUSINESS EXPANDS OR PIVOTS: A business may consider rebranding if it expands its offerings or pivots into a new industry or market. A rebrand can help the company position itself as a leader in the new market and reflect its new direction.
WHEN THE BUSINESS MERGES OR ACQUIRES ANOTHER COMPANY: A business may consider rebranding when it merges with or acquires another company. A rebrand can help create a new identity that reflects the values and vision of the combined entity.
WHEN THE BRAND IS ASSOCIATED WITH NEGATIVE PUBLICITY: A business may consider rebranding if its brand is associated with negative publicity or a crisis. A rebrand can help the company distance itself from the negative association and rebuild its reputation.
WHEN THE BUSINESS WANTS TO TARGET A NEW AUDIENCE: A business may consider rebranding when it wants to target a new audience, such as a younger demographic. A rebrand can help the company create a new identity that resonates with the new target audience.
WHEN THE CURRENT BRAND IS OUTDATED: A business may consider rebranding if its current brand identity looks outdated, is not resonating with its target audience, or does not reflect the company's values and vision.
WHEN THE BUSINESS EXPANDS OR PIVOTS: A business may consider rebranding if it expands its offerings or pivots into a new industry or market. A rebrand can help the company position itself as a leader in the new market and reflect its new direction.
WHEN THE BUSINESS MERGES OR ACQUIRES ANOTHER COMPANY: A business may consider rebranding when it merges with or acquires another company. A rebrand can help create a new identity that reflects the values and vision of the combined entity.
WHEN THE BRAND IS ASSOCIATED WITH NEGATIVE PUBLICITY: A business may consider rebranding if its brand is associated with negative publicity or a crisis. A rebrand can help the company distance itself from the negative association and rebuild its reputation.
WHEN THE BUSINESS WANTS TO TARGET A NEW AUDIENCE: A business may consider rebranding when it wants to target a new audience, such as a younger demographic. A rebrand can help the company create a new identity that resonates with the new target audience.
