Jasz
VIP Contributor
As you're starting out, it's best to think of yourself as a retailer. But once you've got some volume, it's time to switch gears. A wholesaler is more than just an alternative sales channel; it's the most effective way to expand your business.
When you sell to just one customer, you have no leverage and no control over their buying decisions. That's why retailers are always looking for new customers and new ways to get in front of them. As a wholesaler, however, you can add value to existing customers' businesses by providing them with higher-quality products at competitive prices.
The most common mistake made by new wholesalers is focusing on making money in their first year or two of operation instead of focusing on building long-term relationships with clients who will buy from them again and again. To do this right takes time—and patience—but the payoff can be huge over time if done correctly.
When you sell to just one customer, you have no leverage and no control over their buying decisions. That's why retailers are always looking for new customers and new ways to get in front of them. As a wholesaler, however, you can add value to existing customers' businesses by providing them with higher-quality products at competitive prices.
The most common mistake made by new wholesalers is focusing on making money in their first year or two of operation instead of focusing on building long-term relationships with clients who will buy from them again and again. To do this right takes time—and patience—but the payoff can be huge over time if done correctly.