What is the most crucial aspect of sales copy?

[Deleted member 13140]

Is it because of the headline?
Is it a call to action?
What about the body? Sure, sure. Isn't it obvious that it's that?
Nope!
It's the hook or the introduction. This is because the hook in a piece of writing serves as a door opener.
People will want to keep reading if it's intriguing and interesting.
Otherwise, they'll go to a different website.

1. Address the reader directly.
The best copy addresses the reader directly.
Because the communication feels customized, it piques their interest and draws their attention.
On the other hand, many writers make the error of being excessively self-centered. Copy that is all about them and not about the audience, you know.
What a waste of time!

2. Share an unusual or alarming fact with your audience.
Data has the power to move mountains.
This is a method that I enjoy applying in both my personal and client work.
It's one of the most effective ways to pique readers' curiosity while also proving your views.

3. Pose a question to the audience that is pertinent to them.
With good content and copy, you can engage readers.
They won't be persuaded to read the complete message if you don't do so.
That's why, when it comes to copywriting hooks, starting with a thought-provoking question should be at the top of your list.
A relevant inquiry indicates that users have identified the correct resource to assist them better understand the topic.
Pose a question to the audience regarding the issue they're facing.
Symptoms of the situation they're dealing with.
This is the solution they are looking for.
They have values or views that they hold.

 

[Mika]

The most important aspect of writing a copy for sales is to write few words but express a large picture. People do not have time to go through 300 words sales copy that takes at least 3 minutes to read. Most people have a 10-20 seconds attention span. Therefore, your copy should impress potential customers in less than 15 seconds. The best sales copy is the copy that impresses the potential customer in 5 seconds. In that 5 seconds the customers begins to plan in buying the product. using visual images, infographics for instance, is better thana using text based copy.

 

[Deleted member 28127]

You can put detail on video where there is a person that is speaking and detailing the detail of sale because a video is more important because people will be more interested to watch the video to understand more.