What is the importance of local SEO

Whenever you want to buy groceries in a particular area you tend to search four stores that are located close to you or if possible stores that are located within two kilometres of where you are residing . This is the same thing whenever you are looking for a barber shop or you are looking for a pet shop . As a business owner it is very important that you should know exactly the way in which your customers are thinking so that you can be able to position yourself . Local search engine optimisation is very important because you are going to be facing a lot of competition as you all know that you might not be the only person who is selling pets or the only person that has a grocery store within the kilometre range.

One of the ways of maximizing your potential is the use of Google my business . It is a service that is being created and managed by Google in which it is created especially for businesses . You are going to be required to put in your number and also the exact location of the business so that people who need your services can easily find you.
 

Jasz

VIP Contributor
According to Google, “4 out of 5 consumers use search engines to find local information” and that “50% of people who searched for a local business on their smartphone visited the store within a day.”

To take advantage of this growing market, it is necessary for businesses to optimize their sites for local SEO.

Local SEO is an effective way to attract new customers by advertising your site to internet searchers in your local area.

Local SEO is important for small businesses that serve a geographic area, like a restaurant or a small retail store. They can benefit greatly from appearing in local search results, as the internet user is probably looking for something very specific—for example, "pizza delivery in Dubai."

Google has created the ability to target local search results with Google My Business (GMB) listings and relevant keywords. This allows small businesses to appear on Google Maps and other local search results, which can lead to more customers.

If you run a business that serves a geographic area, it's important to have your business claimed in GMB and optimized for local searches by using relevant keywords.

Local SEO can:

-Temper the effects of seasonality

-Direct traffic to your physical location

-Improve your search ranking on the first page of search results

-Increase conversions and leads generated online.
 

Brackwom

Member
Local SEO makes your business stand out – even if you don't have a website – and helps online leads generate more traffic to your location. Because these leads come from people who are explicitly looking for the items or services that your company provides, you may expect a high conversion rate.
 

Jasmine

VIP Contributor
Local SEO is very important if you have an online business or an offline business that is selling to the local people. For instance, you have a physiotherapy business and in order to attract customers you can do a local SEO for your business. When you do local SEO, there will be less competition, therefore, you will be able to rank high. When you rank high your customers will find you and your business will boom. Let's say someone is looking for a physiotherapy center in xyz city. While doing SEO you target keywords like "physiotherapy center in xyz city." This will always be less competitive compared to a generic keyword "physiotherapy." If you have an online business that only sells locally, you can use the same local SEO technique, you can even narrow down your keywords, instead of focusing on city, you can even try doing using key terms like your district, your neighborhood etc. However, you need to understand local SEO is only for selling locally, if you are selling globally, you will have to target different sets of keywords. Listing you business on Google business will also improve your rank in local search, make sure to get a lot of positive reviews.
 

Suba

Moderator
Staff member
Currently, there are many business people who use Google My Business, to register their business either name, address, phone number and WhatsApp, business category, photo, opening hours, business description, etc. So if whatever type of business you are, if it is registered with Google Business and has high local SEO, it will appear on the first page and will also be placed on Google maps, local consumers (in one area) will easily get your business, so that it will bring local customers to your business.
 

Virtualpalondon

New member
Local SEO is not only growing your business in Google but also it effects on Google ranking. It helps you to drive Local users or traffic to your website, local store, and generate relevant leads for your business.
 

saoussen5765

Valued Contributor
This is because of purchasing from external shop or another country has excessive VAT when becoming from another country by online purchase, but for local business no extra VAT paid.
 

King bell

VIP Contributor
Local SEO is important because it increases your website's visibility in the Google.com search engine. Not everyone that visits the site will see your website, but those who do will be more likely to contact or purchase from you because of it. This can not only gain you customers for your business but also increase foot traffic to it by making it easier for visitors to find their way there and eventually return again

Local SEO is important because it increases your website's visibility in the Google.com search engine and makes a site with local SEO more likely to receive customer calls because people are looking for the products or services they offer locally first.

Local Search Engine Optimization: Important because it increases your website's visibility in the Google.com search engine and makes a site with local SEO more likely to receive customer calls because people are looking for the products or services they offer locally first.

Local SEO and You - The Importance of Local Search Engine Optimization on Your Website: Local SEO is important because it increases your website's visibility in the Google.com search engine and makes a site with local SEO more likely to receive customer calls because people are looking for the products or services they offer locally first.
 
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