Yusra3
VIP Contributor
The best way to be a professional SEO specialist is to learn everything you can about the field, and then put that knowledge into practice.
SEO is an ever-evolving field, with new tactics emerging all the time. That said, there are a few things that will always make you a great SEO specialist.
First, you need to have a deep knowledge of how search engines work and what they look for when they find content on your site. You should know how different types of links affect rankings and which ones would be most valuable for your company's website. You should also be able to tell the difference between natural links (which come from other sites) and unnatural links (which come from shady third-party services).
Second, you need to have a strong grasp of the current trends in SEO so that you can create strategies that are relevant to what people are searching for today rather than yesterday. You'll also want to keep up with industry developments like Schema Markup Language (SML), which allows search engines to better understand how your content should be structured before it's indexed properly by Google; or microdata standards like JSON-LD or Open Graph Protocol (OGP), which allow search engines like Google+.
SEO is an ever-evolving field, with new tactics emerging all the time. That said, there are a few things that will always make you a great SEO specialist.
First, you need to have a deep knowledge of how search engines work and what they look for when they find content on your site. You should know how different types of links affect rankings and which ones would be most valuable for your company's website. You should also be able to tell the difference between natural links (which come from other sites) and unnatural links (which come from shady third-party services).
Second, you need to have a strong grasp of the current trends in SEO so that you can create strategies that are relevant to what people are searching for today rather than yesterday. You'll also want to keep up with industry developments like Schema Markup Language (SML), which allows search engines to better understand how your content should be structured before it's indexed properly by Google; or microdata standards like JSON-LD or Open Graph Protocol (OGP), which allow search engines like Google+.
