What is Reputation Management?

Mika

VIP Contributor
Reputation management is a job where a person tries to promote a brand, business, or even an individual with positive content. If there is any negative feedback this person tries to refute or negate the negative content. Let’s say some says Coca Cola is bad for health. Now the company hires reputation manager who tries to establish that Coca Cola does not have anything that will damage health. Reputation management is not only popular among big business but also with small companies. If you're good at managing social media, you can become a reputation manager. This means you help businesses and famous people (like celebrities) by managing their social media pages.
 
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