What Happens When Companies Abandon Their Mission Statements?

Jasz

VIP Contributor
Mission statements can be a tricky idea to grasp, but the concept boils down to this: when you're starting a business, you need to know what your goals are. You need to know why you're doing what you're doing and what impact you want your work to have on the world. In order to get that clarity, companies typically create a mission statement. This is a short document that explains in plain language what they hope to achieve, how they plan on achieving it, and how they'll know when they've succeeded.

But once that mission statement is written, it can be easy for companies to forget about it—or worse, abandon it entirely. Here are four reasons why that's such a bad idea:

1. Your team will lose its focus. Without a mission statement, there's no way for employees or other key stakeholders of your company to know how their individual responsibilities help support the company's overall goals. They might do their jobs well and not even realize that their work is directly responsible for accomplishing the mission of the business.

2. You'll lose touch with your customers. A good mission statement should include language about who your customers are and what they need from you, which means that your mission statement helps you remember your relationship with your customers.
 

Holicent

VIP Contributor
Mission statements are meant to provide a guiding light for the organization; they help management, employees, and even customers know what the company is working toward. They aren't just meant to be nice words on paper. They should help everyone involved in the company stay focused on the same goals. So what happens when companies stop keeping track of or updating their mission statement?

The first thing that happens is that employees lose trust in it. They don't see it as something that comes from the top down, and they don't think it affects their work. In some cases, employees may even think that the mission statement is just a way to make themselves feel better about working at a place they know is problematic. For example, an employee at a company where people tend to get laid off regularly may not feel like his job security is very good. His mission statement might say "we are committed to providing our employees with excellent opportunities for career development," but if he has been laid off several times, he might not believe it. But if your boss tells you something and then does something else all the time, eventually you won't trust anything she says. So when your boss keeps saying she's committed to supporting you but never seems to back up her words with actions, you know something is not right.
 

btaliat

VIP Contributor
What will happen when a driver losses focus of where he's going? Many things which may involve accidents, right? That's what will happen to business that fails to take into cognizance the mission statement. They are on the verge of losing everything they have laid their sweat to build.

All ways will be ways. When we lose focus, all ways seems to be the right ways for us. That is the fact about a business owner that has left behind his missions. Then there are some things that he will be involving in that differs from what he's ought to be doing.

They may start losing both customers and investors. Most people invest in some business based on their mission. That's the fact, the mission and objectives of some businesses lure us to patronize them. The moment they deviate from such missions, the moment people start pitching their tents with other business owners that share similitude missions.


The workers are now the boss of themselves. There will be clashing of ideas. When there is no regard for mission again, then workers will be having conflicting idea since no idea is to guide them anymore.

In essence, business owners should learn how to respect their mission
 
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