Jasz
VIP Contributor
Mission statements can be a tricky idea to grasp, but the concept boils down to this: when you're starting a business, you need to know what your goals are. You need to know why you're doing what you're doing and what impact you want your work to have on the world. In order to get that clarity, companies typically create a mission statement. This is a short document that explains in plain language what they hope to achieve, how they plan on achieving it, and how they'll know when they've succeeded.
But once that mission statement is written, it can be easy for companies to forget about it—or worse, abandon it entirely. Here are four reasons why that's such a bad idea:
1. Your team will lose its focus. Without a mission statement, there's no way for employees or other key stakeholders of your company to know how their individual responsibilities help support the company's overall goals. They might do their jobs well and not even realize that their work is directly responsible for accomplishing the mission of the business.
2. You'll lose touch with your customers. A good mission statement should include language about who your customers are and what they need from you, which means that your mission statement helps you remember your relationship with your customers.
But once that mission statement is written, it can be easy for companies to forget about it—or worse, abandon it entirely. Here are four reasons why that's such a bad idea:
1. Your team will lose its focus. Without a mission statement, there's no way for employees or other key stakeholders of your company to know how their individual responsibilities help support the company's overall goals. They might do their jobs well and not even realize that their work is directly responsible for accomplishing the mission of the business.
2. You'll lose touch with your customers. A good mission statement should include language about who your customers are and what they need from you, which means that your mission statement helps you remember your relationship with your customers.