King bell
VIP Contributor
Selling your products offline has a range of advantages, such as:
No competition from other sellers.
Lower costs for printing materials.
Higher margins because the product is closer to the customer and price can be raised to make up for lower volumes.
A higher conversion rate because they can physically see and feel your product before purchase.
No shipping fees, less stock-keeping, and no need to deal with fulfillment (customer service or returns).
There are, however, some challenges:
However, offline advertising is still effective because the conversion rate is higher and cheaper than online marketing. Offline marketing can be done locally or internationally. Local marketing is usually performed at street markets or in malls where your products are directly visible. International marketing is usually done in places where you have a physical presence to promote your business, such as your own shop or a partner's shop.
These types of advertising are less costly than other types of advertising campaigns, but they do increases sales.
No competition from other sellers.
Lower costs for printing materials.
Higher margins because the product is closer to the customer and price can be raised to make up for lower volumes.
A higher conversion rate because they can physically see and feel your product before purchase.
No shipping fees, less stock-keeping, and no need to deal with fulfillment (customer service or returns).
There are, however, some challenges:
However, offline advertising is still effective because the conversion rate is higher and cheaper than online marketing. Offline marketing can be done locally or internationally. Local marketing is usually performed at street markets or in malls where your products are directly visible. International marketing is usually done in places where you have a physical presence to promote your business, such as your own shop or a partner's shop.
These types of advertising are less costly than other types of advertising campaigns, but they do increases sales.
