What are paid ways of effective promotion?

[Irina Bodan]

If the free methods do not turn out to work well, it is necessary to invest in the community financially. The costs may vary, so it is better to use proven methods, so as not to fail:

Facebook Targeting​

Paid methods of channel promotion are easier and less time-consuming. People will join communities, however, only if the owner works hard and responsibly. The advantage of focusing on a well-known social network is the ability to set prices to attract subscriber accounts. You must create and run a certain number of groups in order to understand how to make the channel more effective while incurring fewer financial costs.


According to rough estimates, Facebook targeting could help save half the budget. However, it is extremely difficult at first, and mastering this discipline takes a long time to learn. It is possible to hire a targeting specialist, but this will raise the overall cost.

Advertising on other channels​

This will always be the most effective method of promoting your project. However, it necessitates a large expenditure with efficiency and a short period of time. The author of the channel will be able to increase the number of subscribers to 20,000–30,000 by purchasing advertising. Experts recommend selecting channels with related topics. Don’t forget to look into the communities. This could be done with the help of the free service Tgstat.


Telegram announced and activated the advertising communities in October 2021. Thus, advertisers now have an easier time finding customers. The advertising platform’s toolkit is straightforward; advertisements will be available for channels with more than 1,000 subscribers. The ad post must be no more than 160 characters long and will only be available in communities with similar themes.