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Want to Get More Leads? Cut Down Your Choices
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[QUOTE="peace life, post: 139054, member: 47307"] Benefits Gaining leads to increase sales of your business, product or service. Directing potential customers toward the conversion path of the marketing process to help you get more conversions. Find and interact with people who are interested in your business, product or service. How it works First you have to create a lead generation form in Google Ads and add it to a campaign. You can include lead form extensions in Search Network campaigns, Video campaigns, In-browsing campaigns, and Display campaigns. People in your audience visit a Google service (such as YouTube) and interact with the ad with the lead form extension. When these people open the Leads form, they can choose to submit contact information about them, such as an email address, phone number, and any other details. Next, you have to download and manage your leads from Google Ads. You can download your leads in a CSV file or create an automated web response integration to receive leads directly into your CRM system. You can only download leads submitted in the last 30 days. Requirements To use lead form extensions, make sure you have: A good track record of policy compliance. A Google Ads account in an eligible parent position or sub-position. Sensitive ad placements or sub-placements (such as sexual content) are not eligible to use lead forms. A privacy policy for your business. When you create a lead form extension in Google Ads, you must provide a link to your privacy policy. The Privacy Policy appears at the end of the Leads form. In addition, if you include adding a lead form to a video, 'in-browser' or 'Display campaign' campaign, or if you create a search campaign where the ad headline opens directly on the lead form, you'll need: Total spend that exceeds $50,000 in Google Ads. For advertisers whose accounts are managed in currencies other than the US dollar, the spend amount will be converted to US dollars using the average monthly conversion rate for that currency. Learn more about the requirements for lead form extensions. [/QUOTE]
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