Ganibade
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Utilizing an established brand to introduce new goods or expand into new areas while keeping ties to the original brand is known as brand extension. By leveraging the already-established brand equity, it seeks to both draw in and acquire new clients. Contrarily, diversification involves growing into other markets or industries in order to lessen reliance on a particular company. It's a riskier approach, but by utilizing a variety of cash sources, it may pay off. In order to support a company's success, brand expansion and diversification each have specific benefits and difficulties in navigating customer perceptions and market dynamics.
