Understanding Google Analytics for webmasters

King bell

VIP Contributor
Google Analytics is a robust tool which provides website owners with important information about the performance of their sites, user behavior and traffic sources. First, sign up for a Google analytics account and add your website information. You will be given a tracking code snippet that must be included on every page of your site to enable data collection. Key metrics such as sessions, users, pageviews, bounce rate, average session duration and conversion rate are provided by Google Analytics to aid in understanding the performance of your website. Moreover, it also offers insights into audiences; how they were acquired by channels; behavioral flow analysis; tracking of goals and conversions; analysis of site content; real-time reports and customization as well as reporting options. You can use these features to obtain insights about how your website is doing and optimize it for success.
 
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