Holicent
VIP Contributor
When you're selling your business, it's important to know who your target audience is. With a little research and planning, you can identify the different types of buyers and their needs so that you can tailor your sales pitch to them.
There are three main types of buyers:
- Sellers: These are people who have an existing business or a product line, and they're looking to sell their business or products. They're already in the market for new solutions, so they won't need much convincing.
- Acquisition buyers: These are people who have a lot of experience working with a specific type of company—for example, they've been selling products like yours for years and know what works best for their clients. They'll likely be willing to pay more than a typical buyer because they've seen how valuable your product is in the marketplace.
- Investors: These are typically financiers or individuals who want to get into the market quickly but don't necessarily have experience dealing with customers directly (unlike sellers). They might be willing to pay more than other kinds of buyers because they know how valuable your product is.
There are three main types of buyers:
- Sellers: These are people who have an existing business or a product line, and they're looking to sell their business or products. They're already in the market for new solutions, so they won't need much convincing.
- Acquisition buyers: These are people who have a lot of experience working with a specific type of company—for example, they've been selling products like yours for years and know what works best for their clients. They'll likely be willing to pay more than a typical buyer because they've seen how valuable your product is in the marketplace.
- Investors: These are typically financiers or individuals who want to get into the market quickly but don't necessarily have experience dealing with customers directly (unlike sellers). They might be willing to pay more than other kinds of buyers because they know how valuable your product is.