Digital marketing The special editions marketing gimmick

Augusta

VIP Contributor
One of the outstanding marketing gimmick marketers like to adopt to deceive buyers is the special editions gimmick. The special editions gimmick is about some items given the special edition tag.

This gimmick is to cause a kind of scarcity for a product which makes consumers believe there's only a limited opportunity to buy such an item. This does happen with hard copies of movies or designers item that do have special- or limited-edition releases.

This gimmick is just to help the item or product sell at higher price to draw in more money for the business. So one need to be aware of this and know when to draw the line. What do you think of this gimmick?
 
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