Johnson2468
Valued Contributor
Word-of-mouth marketing (WOMM) is one of the oldest and most effective marketing techniques, yet it is often overlooked in today's digital world. However, studies show that word-of-mouth marketing is still the most trusted form of advertising, with most consumers believing recommendations from friends and family over other forms of advertising.
The beauty of WOMM is that it's a natural process that happens when someone uses your brand favorably and tells other people about it. It effectively functions as free advertising and has the potential to boost client loyalty, brand recognition, and eventually revenue.
How then can you promote and utilize word-of-mouth advertising for your company? Focusing on delivering a great client experience is the first step. Customers are more likely to recommend your business to friends and family if they are pleased and satisfied with their experience.
Providing incentives for referrals is another smart strategy. Customers who recommend visitors to your business should receive a discount or reward. Further to rewarding and demonstrating appreciation to your current customers, this also increases referrals.
Furthermore, social media has made it simpler than ever to support and monitor word-of-mouth advertising. Consider implementing a social media campaign that rewards customers for recommending your company to their followers in order to encourage your customers to post about their positive brand experiences on social media.
The beauty of WOMM is that it's a natural process that happens when someone uses your brand favorably and tells other people about it. It effectively functions as free advertising and has the potential to boost client loyalty, brand recognition, and eventually revenue.
How then can you promote and utilize word-of-mouth advertising for your company? Focusing on delivering a great client experience is the first step. Customers are more likely to recommend your business to friends and family if they are pleased and satisfied with their experience.
Providing incentives for referrals is another smart strategy. Customers who recommend visitors to your business should receive a discount or reward. Further to rewarding and demonstrating appreciation to your current customers, this also increases referrals.
Furthermore, social media has made it simpler than ever to support and monitor word-of-mouth advertising. Consider implementing a social media campaign that rewards customers for recommending your company to their followers in order to encourage your customers to post about their positive brand experiences on social media.
