Holicent
VIP Contributor
Alt text, also known as alternative text or "alt tags," is a brief description of an image that is added to the HTML of a webpage. Alt text is used to improve the accessibility of a website for users who are unable to see the images, such as those using screen readers or those with low-bandwidth connections. Alt text is also used by search engines to understand the content of a webpage and improve its search rankings.
Here are some ways that alt text can impact search engine optimization (SEO):
Here are some ways that alt text can impact search engine optimization (SEO):
- Improved accessibility: Alt text helps to make a website more accessible to users who are unable to see images, which can improve the user experience and potentially lead to higher search rankings.
- Better understanding of content: Search engines use alt text to understand the content of a webpage and to determine its relevance to search queries. Using descriptive alt text can help search engines to better understand the content of a webpage and potentially improve its search rankings.
- Keyword optimization: Alt text can also be used to optimize a webpage for specific keywords, as search engines consider the alt text when ranking pages. Using relevant and descriptive alt text can help to improve a webpage's search rankings for those keywords.