The pickup in store business strategy

Augusta

VIP Contributor
The pickup in-store business strategy gives customers flexibility with an online business. The thing is that flexibility is one of ecommerce's strong points. So If an online store has a brick-and-mortar location then this strategy can be adopted.

This is a more flexible and cheaper way of allowing customers to order online and pick up their order in-store instead of paying a lot to have it delivered.

So this flexibility gives the customer another option of getting their orders as quickly as they want it and if they are nearby it's all good as getting the items will be even easier and cheaper.

What do you think of this strategy?
 
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