King bell
VIP Contributor
Increase in website speed is a requirement for search engine optimization and user experience. User experience-wise, slow page load times cause annoyances and increase the bounce rates while faster websites have higher conversions and engagement. Google now considers mobile-friendliness and page speed for mobile devices as important ranking factors. Site speed also affects how well search engine bots crawl your site which has an impact on organic search ranking overall. Quick loading websites attract more users and build reputation of a brand by showing that it is professional as well as reputable. Eventually, enhancing website speed can result in better user experience, improved search rankings and increased traffic plus conversions. As a consequence, businesses should give priority to optimization their site’s rate if they want to perform better both in terms of user experience and SEO.
