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Sustainable needs of an Accountant
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[QUOTE="Yakub02, post: 303180, member: 94426"] Why Does an Accountant Need EI for Sustainable Productivity? There is a changing dynamics in the global workspace and this is gradually changing the scope of work of the accountant. There is now a bifurcation between an accountant of the 90s and the accountant now. Since the 90s , there is an evolving dynamics in the role of the accountant away from the traditional role which is restricted to the provision of financial information and analysis. The reason for this is borne out of the changing dynamics of marketing as well as the recognition that the accountant interfaces with others in the discharge of his/her duties. The accountant’s environment is swayed by what we call PESTEL – political, Economic, Social, Technological, Environmental, and Legal. Marketing Mix Changing Dynamics Old Marketing Mix Model We used to talk of the 4ps of marketing mix viz: Product Price Place Promotion New Marketing Mix Model Now we talk of a consumer-centered model viz: Solution Value Access Information/incentive Why Does an Accountant Need EI for Sustainable Productivity? The 21st century accountant is not an accounting technician but a knowledge professional. Beyond the traditional tasks of bookkeeping, data analysis and tax preparation, the 21st century accountant performs extended roles such as information facilitation and strategic analysis, thereby placing a greater emphasis on inter-personal communication The traditional basic skills required of an accountant include report writing, computer literacy, identifying and organizing information, analysis and interpretation of data, and ethical reasoning. [/QUOTE]
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