Yakub02
Banned
Why Does an Accountant Need EI for
Sustainable Productivity?
There is a changing dynamics in the global workspace and this is gradually
changing the scope of work of the accountant.
There is now a bifurcation between an accountant of the 90s and the
accountant now.
Since the 90s , there is an evolving dynamics in the role of the accountant away
from the traditional role which is restricted to the provision of financial
information and analysis.
The reason for this is borne out of the changing dynamics of marketing as well
as the recognition that the accountant interfaces with others in the discharge
of his/her duties.
The accountant’s environment is swayed by what we call PESTEL – political, Economic, Social, Technological, Environmental, and Legal.
Marketing Mix Changing Dynamics
Old Marketing Mix Model
We used to talk of the 4ps of
marketing mix viz:
Product
Price
Place
Promotion
New Marketing Mix Model
Now we talk of a
consumer-centered model viz:
Solution
Value
Access
Information/incentive
Why Does an Accountant Need EI for
Sustainable Productivity?
The 21st century accountant is not an accounting technician but a knowledge
professional.
Beyond the traditional tasks of bookkeeping, data analysis and tax preparation, the
21st century accountant performs extended roles such as information facilitation and
strategic analysis, thereby placing a greater emphasis on inter-personal communication
The traditional basic skills required of an accountant include report writing, computer
literacy, identifying and organizing information, analysis and interpretation of data, and ethical reasoning.
Sustainable Productivity?
There is a changing dynamics in the global workspace and this is gradually
changing the scope of work of the accountant.
There is now a bifurcation between an accountant of the 90s and the
accountant now.
Since the 90s , there is an evolving dynamics in the role of the accountant away
from the traditional role which is restricted to the provision of financial
information and analysis.
The reason for this is borne out of the changing dynamics of marketing as well
as the recognition that the accountant interfaces with others in the discharge
of his/her duties.
The accountant’s environment is swayed by what we call PESTEL – political, Economic, Social, Technological, Environmental, and Legal.
Marketing Mix Changing Dynamics
Old Marketing Mix Model
We used to talk of the 4ps of
marketing mix viz:
Product
Price
Place
Promotion
New Marketing Mix Model
Now we talk of a
consumer-centered model viz:
Solution
Value
Access
Information/incentive
Why Does an Accountant Need EI for
Sustainable Productivity?
The 21st century accountant is not an accounting technician but a knowledge
professional.
Beyond the traditional tasks of bookkeeping, data analysis and tax preparation, the
21st century accountant performs extended roles such as information facilitation and
strategic analysis, thereby placing a greater emphasis on inter-personal communication
The traditional basic skills required of an accountant include report writing, computer
literacy, identifying and organizing information, analysis and interpretation of data, and ethical reasoning.
