SEO Vs. Digital Marketing

[Mika]

If you are running a site, you need traffic. When you have traffic, you will be able to generate revenue from your site. Generally speaking, there are two ways to build traffic on your site, one, by doing SEO, and two, by doing digital marketing.

Between these two traffic generation methods, which one is easier to build?

Building traffic through SEO is really hard, your site needs to be ranked for multiple high-traffic keywords. There is no point in ranking for low-traffic keywords because you will not get traffic.

Building traffic through digital marketing is somewhat easier if you know how to do it. A lot of people fail with digital marketing because they start spending money on ads. If your marketing efforts are mainly focused on running ads, you will fail. Instead of running ads for generating traffic and revenue, you need to focus on building an audience for your products and services.

 

[saoussen5765]

This is because on search engines there is a dozen of concurrent sites which make generate traffic from it is something so hard.

 

[Imran Noori]

Digital marketing is a large skill which includes video marketing, content marketing, social media marketing, affiliate marketing and SEO, definitely SEO is very important to rank your website on top that is why there is a high demand for SEO specialists on freelancing platforms.

 

[Jasmine]

I don't think there is something call versus when it comes to SEO and digital marketing. You need both. SEO is essential for organic traffic. If you managed to crack SEO and start getting organic traffic, you do not have to spend any money on generating traffic and also sales on your store. Even when you have to spend money to do SEO, it is better than spending money on ads. Digital Marketing, especially social media marketing can be highly beneficial only when you have a strong fan following on your social pages. You might have to spend a lot of money to build followers.